IPHA (The Irish Pharmaceutical and Healthcare Association) represents the research based biopharmaceutical industry in Ireland. This social media campaign was created to demonstrate the human value of medical innovation through documentary-style storytelling.
I worked with patients, doctors and scientists to script the four 'Hero' films at the heart of the campaign. They were written and filmed to be edited into a wide range of long and short form video content for an extensive social media campaign.
The Hero Films
Advancing the fight against obesity.
Pioneering in dermatology.
Pushing the boundaries of Alzheimer's research.
Moving towards better heart health.
‘The campaign brings to life superbly well Ireland’s story in biopharmaceutical innovation and excellence,’
Rory Mullen, Head of BioPharma and Food at IDA Ireland, the foreign direct investment agency.
