In research, even loyal drinkers said they often automatically opened another bottle of wine, and forget to crack open the Drambuie. So we sent 5,000 of them a little gift as a timely reminder. It did the trick, and picked up a DMA award.
Drambuie: Corkscrew
You may also like
Gleneagles: Winter Greens
Plastics Europe: #ChangingPlasticsForGood
GP Recruitment Scotland
Baillie Gifford: Press ads
Organ Donation Scotland: Don't Leave Them In Doubt
Baillie Gifford: Podcast launch
IFPMA: #AlwaysInnovating
Change Centre Scotland: Fund-raising video
Skills Development Scotland: What's Your Thing?
Templeton Investment Management: Templeton Maxims