When the pandemic hit, I was briefed to create an acronym that would remind people of the five key things they needed to do to protect themselves. The result was FACTS - Face coverings, Avoid crowded places, Clean your hands regularly, Two-metre distancing, and Self-isolate if you got symptoms.
FACTS had a central role in the Scottish Government's campaign and featured in the First Minister's daily briefings. I also scripted television and social media ads for the campaign.
Live action TV with CGI
Animated TV
FACTS popped up everywhere
